SAR Records

SAR Records was a record company founded by soul music legend Sam Cooke in 1961. The meaning of "SAR" has been disputed; it has been listed as "Sam Alex Records" (J.W. Alexander was Cooke's business, song-writing associate, and friend) and also as "Sam, Alex, Roy Records" (Roy being S. R. Crain , Cooke's mentor from his Soul Stirrers days, as well as his pop road manager ).