Mass Appeal

New York, NY · US

Founded 1996 as graffiti fanzine; expanded into label, film/TV production, and creative agency. Music division (Mass Appeal Records) launched 2014 with Nas. Releases by Run the Jewels, Slick Rick, Raekwon, Ghostface Killah, Mobb Deep, J Dilla. Music distribution deal with Sony's The Orchard. PRIMARY IDENTITY = label/media company, not pure management — flag for review.