30praum

BR

30praum (stylized in upper case ) is a Brazilian independent record label founded by rapper Matuê and co-founded by businesswoman Clara Mendes and director Lucas Degas. Established in 2016 and based in Fortaleza , the label seeks to contribute to the diversification of the Brazilian hip-hop industry from the Northeast region of Brazil . The origin of the name comes from the rapper's desire to buy cannabis for R$ 30 individually for each one (hence the term Praum, a Portuguese contraction of ' para um ', lit.   ' for one ' ), associating the perceived quality of the product with the quali